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Schumacher House

Built at Neotix

Explore interior textiles by combining fabrics, wallcoverings, and rugs from the Schumacher catalog.

Schumacher House project preview
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Explore interior textiles by combining fabrics, wallcoverings, and rugs from the Schumacher catalog. Select dynamic natural lighting scenarios, room layouts, and scenic environments.

Technologies

  • WebGI
  • ThreeJS
  • Javascript
  • GSAP
  • SCSS
  • Vite

CASE STUDY

Behind the project

  1. 01

    The context

    Schumacher is a luxury design house known for its fabrics, wallcoverings and rugs. The brand wanted a more immersive and playful way for interior designers to explore its collections beyond the product page. Built at Neotix, the Schumacher 3D House is a virtual home where designers can dress real rooms with products from the catalog.

  2. 02

    The challenge

    Bring the visual quality of a high-end render to a real-time experience in the browser, on desktop and mobile, while keeping the interface simple for designers who are not used to 3D tools.

  3. 03

    The solution

    An interactive house where users pick a room, apply wallcoverings, rugs, curtains and fabrics, and see the result under different times of day and scenery. Guided camera moves and contextual panels keep the exploration intuitive, and a snapshot exports the composition with the selected products to share with clients.

    I was responsible for the front end and interaction, working alongside a developer and 3D artist @Anderson Mancini who handled the models, processing and lighting.

  4. 04

    The result

    A live experience that turns the catalog into an interactive showroom, helping designers visualize products in context and share ideas with their clients.

ROLE & CONTRIBUTIONS

My responsibilities

  • Developed the front end and interaction layer of the 3D experience using WebGi (Three.js).
  • Built the real-time material configurator for wallcoverings, rugs, curtains and upholstery.
  • Implemented room, scenery and time-of-day settings with animated lighting transitions.
  • Created guided camera animations and contextual annotations with GSAP.
  • Developed the room snapshot, exporting the composition and selected products as a PDF.
  • Delivered responsive panels, navigation and a feedback form for desktop and mobile.

Project Impacts

  • Turned the Schumacher catalog into a hands-on 3D showroom for interior designers.
  • Helped designers visualize products in context before specifying them.
  • Gave designers an easy way to share their compositions with clients.
  • Delivered high visual quality with a smooth experience on desktop and mobile.